Tag: Davinci Resolve

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How to quickly create a cinematic look.

How to quickly create a cinematic look or match a film look.

Adobe Capture

Adobe has a free app called Adobe Capture that few people know, and even less people use. Here’s why you might want to start using it today to very quickly and easily create a cinematic look, and even match the look of movies you like.

How it is supposed to work.

The way Adobe Capture works is: You take a picture and the app creates a color patch. Then that patch gets exported to your Adobe Creative Cloud library so you can share it with all the other Adobe applications. I don’t use it that way.

How I use it to create a cinematic look.

I do use it to recreate the grade or cinematic look of specific movie. To achieve this all I need is to get a screenshot of that movie, create a color patch based on that image, and apply that patch to my footage. These simple steps often get me pretty close to the original look.

How to quickly create a cinematic look or match a film look.
How to quickly create a cinematic look or match a film look.
How to quickly create a cinematic look or match a film look.

Here’s more info:

Pretty cool, right? This is huge for people working under very tight deadlines or who aren’t super technical and don’t want to spend a lot of time learning applications like  DaVinci Resolve, Lustre, Nucoda, SCRATCH, or Baselight.

Now, if you ARE interested in learning more about grading, and especially how color affects perception in storytelling, I can’t recommend this book high enough.

Want more? Check this “Amazing Adobe Premiere Pro Tips.”

Comments? Questions? Feedback? All of them are welcomed below.

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Why you should cut a trailer RIGHT AWAY.


I’m a big fan of Vashi Nedomansky, a brilliant video editor who has worked on 11 feature films and trailers, and over 50 national commercials for major brands like Nike, Volkswagen, Ford, NHL, EA Sports, Adobe, and the US Army. I recently read an interview where he says:

“The trailer game is an ever-changing pursuit that tries to stay ahead of the intelligent public but must also find new ways to tease, cajole and intrigue. Show scenes that aren’t in the film. Manipulate dialog and visuals to make a scene more interesting. Shift the order of shots to make it more interesting or compelling. Add music not in the film to hit an emotional beat. Use every trick in the book to make an effective trailer.”

I don’t agree 100% with that approach, but the article reminded me one of the (many) valuable lesson I’ve learned about marketing. The lesson is: cut a 30-second trailer as soon as you’re done shooting. Here’s why:

I’m not sure how, but Vashi was able to select 46 individual shots that were shared in the promotional material for “Rogue One” but never made the final cut of the film.

Actually, “Rogue One” serves to prove my point about the paramount importance of teasers and trailers as marketing tool; the 2-minute trailer has attracted over almost 38 MILLION views on YouTube alone!

What about you? Do you always use teasers and/or trailers on your projects? Why or why not? Leave your comments below.

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