Businesses of all sizes need better ways to offer their products and services to the world, and video is clearly the new language of brand communication. Learn how to plan a multi-camera production, increase production value through camera movement, and create cinematic lighting on a budget. Plus, get tips for adding great music and sound effects, saving time and money in post-production, and more!
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Questions?
Feel free to ask any questions regarding this course (on anything else) on Instagram.
From planning a shoot to DIY lighting solutions, learn how to produce professional videos with very little gear, tight deadlines, shoestring budgets, andno crew.
All the video gear featured on (and used to produce) this course is available here.
Some links might be affiliates. If you purchase gear with them, I might receive a small commission at no additional cost to you. Thanks in advance for your support!
Questions?
Feel free to ask any questions regarding this course (on anything else) on Instagram.
I have been studying Ira Glass and Anthony Bourdain for a very long time.
Ira Glass is very well known in the U.S. because he is the producer and host of a very well-known radio show called “This American Life.” Bourdain was a celebrity chef, writer, host and producer of travel programs for The Travel Channel and CNN, exploring cultures and foods around the world.
Ira Glass
The way the show works is as follows: a team of 12 people go out and find simple stories about everyday topics with normal subjects and characters, and produce fascinating stories about them.
For example, every highway has something called roadkill, which are the dead animals like deer, cats or dogs on the side of the road. Well, someone needs to go and pick them up. So many years ago, Ira Glass produced a story about the person who does that job, and it’s very appropriately called “Dead animal man.”
“I’d have given half my life for that squirrel at one time. I was a prisoner during the Korean War and I’d set up off at Han River and watch seagulls fly over, I’ll be laying there thinking I fry one. That’s how hungry I was.”
Clarence Hicks
The way Ira Glass asks and sequences the questions, and the kind of sounds he includes are all masterfully executed.
Ira Glass and his team approach pre-production in a similar way. Every Monday morning a group of 12 people meet, and each person pitches at least one story idea. As a group they pick and choose the best six ideas, and spend the rest of the week producing them. The following Monday they go over the six stories, pick the best one or two, and only those are the ones that get broadcasted. The other stories either die or get a second chance in the future.
The stories we hear on “This American Life” are incredibly good, not only because all the team members are super talented and work extremely hard, but also because they start with 12 stories, narrow them down to six and then hand-picked the best two.
Anthony Bourdain
Bourdain stories, on the other hand, were all about traveling to different locations and exploring local food.
“A prego is a steak sandwich slash booze mop that puts you right over the edge in a protein overdose, which is to say, happiness.”
The setup for all Bourdain’s shows was fairly simple. It was always Bourdain with a guest, talking about politics, culture and current events over food.
The way the shows were shot was very efficient. Two cinematographers recording sound on camera, and one director/producer/C Cam operator. Most of the time they used available light.
When one watches the show it’s hard to believe they only had a 2 or 3-person crew. And I believe a reason to achieve this high level of production is possible because they started researching each location a month before production, and spent a lot of time in pre-production.
Before each shoot the crew had pre-pro meetings to discuss core concepts, looks, shooting approaches. They found inspiration in movies, songs, books and researched about the history and the place in its current state. Yet, they didn’t use scripts, and Bourdain never wrote anything for a show beforehand.
“If you think you’ve already figured out what the show’s going to be about or what you expect out of the scene, that’s a lethal impulse.”
On location Bourdain and his crew spent on average a week of frantic work, and they shoot a LOT, between sixty and eighty hours of footage (on average) to produce a single one hour-long episode.
Conclusion
Most of us don’t approach our projects the way Glass and Bourdain did. We might have one or two projects or stories, we work on them, and then we might decide to publish them or not, but we don’t produce a high volume of content, and pick only the absolute best of the best to be shared with the world. That constant search for perfection is what makes them so great.
DISCLAIMER This article is not paid or sponsored by anyone. It reflects my own independent opinion. I only recommend companies and products that I trust. Some links might be affiliates, which means I may get a few pennies if you decide to purchase something. Thanks in advance for your support!
The traditional
story structure taught in film schools is obsolete. We should be telling
stories the same way we are consuming content, jumping from one story and/or
platform to the next, almost never following a linear path.
The explosion of interactive video platforms is happening for a reason. And when you have not one but two 800-pound gorillas (Netflix with Black Mirror and HBO with Steven Soderbergh) competing to be “the leader” producing interactive stories, the writing is on the wall.
https://www.youtube.com/watch?v=XM0xWpBYlNM
When is comes to non-linear storytelling, the platform we chose to publish our stories should shape the content; so having a clear understanding of your target audience is key.
